Borrowed gravity is the reason almost nobody read this page. I spent six weeks agonizing over a domain name.
I am not exaggerating for the sake of a relatable opening hook. I built a shortlist. I cross-referenced a spreadsheet of available top-level domains. I applied a weighted scoring system based on memorability, brevity, brand potential, and lack of hyphenation.… Read the rest “I Built the “Perfect” Website and Heard Crickets: Why the Open Web is a Ghost Town”