I write about guarding attention for a living. Most of what I have learned comes down to one habit I call intentional friction. One of my own rules for it held until about nine one evening, then lost to a thumb and a lit screen.
Last month I did the thing I keep telling other people not to do.… Read the rest “Everything in My Life Got Easier, and I Got Worse at Living It”
Borrowed gravity is the reason almost nobody read this page. I spent six weeks agonizing over a domain name.
I am not exaggerating for the sake of a relatable opening hook. I built a shortlist. I cross-referenced a spreadsheet of available top-level domains. I applied a weighted scoring system based on memorability, brevity, brand potential, and lack of hyphenation.… Read the rest “I Built the “Perfect” Website and Heard Crickets: Why the Open Web is a Ghost Town”
I recognized the gesture immediately. I’d been making it myself for over a year.
The reach is always first now. We just stopped noticing it was a choice—or counting the cognitive tax we pay every time we make it.
