Tag: attention economy

I Built the “Perfect” Website and Heard Crickets: Why the Open Web is a Ghost Town

Borrowed gravity is the reason almost nobody read this page. I spent six weeks agonizing over a domain name.

I am not exaggerating for the sake of a relatable opening hook. I built a shortlist. I cross-referenced a spreadsheet of available top-level domains. I applied a weighted scoring system based on memorability, brevity, brand potential, and lack of hyphenation.… Read the rest “I Built the “Perfect” Website and Heard Crickets: Why the Open Web is a Ghost Town”

The Cognitive Tax: Why Your Brain is Getting Leaner as Your Output Gets Faster

I asked a junior colleague a simple, high-stakes question last week. She opened a new tab before she opened her mouth.

I recognized the gesture immediately. I’d been making it myself for over a year.

The reach is always first now. We just stopped noticing it was a choice—or counting the cognitive tax we pay every time we make it.

… Read the rest “The Cognitive Tax: Why Your Brain is Getting Leaner as Your Output Gets Faster”