I Built the “Perfect” Website and Heard Crickets: Why the Open Web is a Ghost Town

Borrowed gravity is the reason almost nobody read this page. I spent six weeks agonizing over a domain name.

I am not exaggerating for the sake of a relatable opening hook. I built a shortlist. I cross-referenced a spreadsheet of available top-level domains. I applied a weighted scoring system based on memorability, brevity, brand potential, and lack of hyphenation.… Read the rest “I Built the “Perfect” Website and Heard Crickets: Why the Open Web is a Ghost Town”

I Quit the 5 AM Club and My Career Moved Faster (Seneca Saw This Coming)

Watch the short companion video on YouTube, or read on for the full essay. This piece also lives on Medium.

I used to be a proud member of the 5 AM club. At 11:43 PM on a Tuesday, I was answering emails that could have waited until Thursday.… Read the rest “I Quit the 5 AM Club and My Career Moved Faster (Seneca Saw This Coming)”

I Stopped Being a ‘Low-Maintenance’ Friend and Nearly Lost My Best Friend Over a Heart Emoji

A reply six days late, a heart emoji, and the two-month experiment that cured me of being everyone’s low-maintenance friend.

Last Thursday, I finally answered a text that had been sitting in my inbox for six days.

It was from Jess. A decade ago, I’d have called her my closest friend without needing to think about it.… Read the rest “I Stopped Being a ‘Low-Maintenance’ Friend and Nearly Lost My Best Friend Over a Heart Emoji”

Stop Chasing Happiness. Become Load-Bearing.

The most meaningful lives I’ve watched up close weren’t the happiest. They were the load-bearing ones, the ones holding weight.

A while ago, I took a fortnight off work. Properly off. Phone in a drawer, out-of-office autoreply locked in, the lot. I spent those two weeks walking, reading, and occasionally wincing at the thought of what I was returning to.… Read the rest “Stop Chasing Happiness. Become Load-Bearing.”

Your Productivity System Is Just Procrastination in a Suit

My productivity system was the most elaborate thing I owned. Last January I rebuilt my entire task manager from scratch, and it was the most productive I felt all month.

I finished nothing.

This started as an essay on Medium — this is the fuller version, with the receipts.

The planner was beautiful.… Read the rest “Your Productivity System Is Just Procrastination in a Suit”